Home > Uncategorized > Google Thinking About Tablet Ads, We Should All Pay Attention

Google Thinking About Tablet Ads, We Should All Pay Attention

Google’s Senior Vice President for Social, Vic Gundotra says the company is looking into how to monetize advertising space on tablets in a recent interview with CNBC. 

When Google talks, we should all listen. The company has a history of monetizing internet products without the use of paywalls, subscription services, or outside funding. They’re one of the few companies that have been able to figure out a reasonable formula for ad dollars on the internet.

Journalists should care because if Google starts to come up with new and inventive ways to make ads work on tablets, it may provide a true answer to the financial woes of news outlets. Imagine a tablet application that allows readers of The New York Times, The Washington Post, Rolling Stone and Variety to view articles from all of these publications. The ads they see would be tailored to the readers, providing focused, targeted advertising that marketers would pay a premium for.

The other part of this equation is the layout. Google is not known for having a particularly sexy layout design, unlike rival Apple. The real trick in all this will be to see if Google can present ads in a manner so that they become an integeral part of the tablet experience.

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